Designed and launched a money transfer app from scratch, improving transaction clarity and reducing user friction. Through UX research and testing, we streamlined the flow, reducing drop-offs and increasing successful transactions.
In this case study, I’ll guide you through designing a user-friendly money transfer app. As the sole UX designer, I collaborated closely with developers and stakeholders, reporting directly to the CTO. Our goal was to simplify sending money for all users. This study highlights the impact of user-centered design in transforming the money transfer experience.
Any project I start begins with planning my approach. I organize tasks using Trello, where I create cards for every action and task, working through each one step by step.
For this project, I began with exploration. Since money transfer apps already exist, we aimed to improve on the current offerings. My exploration involved understanding everything about international money transfers, focusing on user pain points and frustrations with existing apps.
I also analyzed competitors, listing their main features and comparing where they invest the most. After thorough research, I discovered that users sending money to Latin America from Europe faced issues such as slow processing times, high fees, and a complicated interface. We aimed to address these problems, focusing on a streamlined, easy-to-use interface for transferring money.
After my exploration, I created a list of competitors like Wise, Western Union, and Xoom. I tested their apps to understand their user experiences and features. From this analysis, our problem statement became clear:
Users sending money to Latin America from Europe face issues like slow systems, high fees, and confusing interfaces.
With this understanding, we focused on building an intuitive, secure interface that solves these problems while providing a seamless user experience.
The team and I focused on creating an MVP (Minimum Viable Product) — a widget to simplify the money-sending process.
We strategized how to tackle different goals, with my design goal being to improve user experiences compared to other apps, provide upfront and clear information, and ensure users feel secure with our app. We incorporated features based on user requests from competitor apps.
After planning, I moved on to designing the main user flows for sending money. I created low-fidelity wireframes in Figma, continuously iterating by modifying the structure and adding or removing elements based on feedback from the team.
Once we had a solid base, I created high-fidelity screens to test with Latin American users. The feedback from testing revealed different user behaviors and helped us identify why users were acting in specific ways.
We iterated on several versions of the design based on feedback until we developed a solution that satisfied all stakeholders. Although the main flow was ready for development, we continued iterating through user feedback.
The next step, as the project scales, will be to finalize and develop the additional screens for the app, which will be designed and tested.
Throughout this project, I combined research, design, and continuous user feedback to create an app that meets user needs in a competitive market. By focusing on simplicity, speed, and user satisfaction, we were able to deliver a money transfer solution that stands out from the competition.
Align your goals with exceptional user experiences.
